Design (UX & UI)
Design Approach
At Frank, design is built on structure, clarity and purpose. We create UX and UI systems informed by research, shaped by strategy and planned with scalability in mind.
Each project begins with a clear understanding of business objectives, user behavior and the technical environment. From this foundation, we develop cohesive design frameworks that support consistency, usability and efficient product development.
Design Services
UX Research and Journey Mapping
Understanding user behavior through research, interviews and journey mapping. These insights provide a clear direction for structure, flow and functionality.
Information Architecture
Organizing content and navigation into a logical structure that makes digital products easier to explore and understand.
Wireframing and Concept Development
Creating early layouts and low-fidelity concepts to establish product direction before visual design begins.
Interaction Design
Defining how users interact with components, transitions and feedback states to create a smooth and intuitive experience.
UI Design for Web and Mobile
Designing clean, efficient and brand-aligned interfaces that enhance usability and support a cohesive visual identity.
Content Design and UX Writing
Crafting clear and purposeful copy that guides users, improves comprehension and supports key actions.
Design Systems and Component Libraries
Building scalable design systems that provide visual and functional consistency across products. These systems help teams design faster and develop with accuracy.
Motion and Micro-Interaction Design
Creating subtle animations and interaction patterns that improve feedback, support usability and add refinement to the experience.
Accessibility Design
Ensuring that products meet accessibility standards and offer an inclusive experience for all users.
Prototyping and Usability Testing
Validating design decisions through functional prototypes and real user testing. This helps refine flows and improve overall clarity and performance.
Responsive and Adaptive Design
Designing interfaces that work seamlessly across different screen sizes and device types.
Competitive Benchmarking
Analyzing industry standards and competitors to identify opportunities and inform strategic design decisions.
Localization-Ready Design
Preparing interfaces to adapt easily to different languages, markets and cultural patterns.