Zorlu PSM Event Website x Frank
Designing a Cultural Hub for Every Audience: The New Zorlu PSM Digital Experience
We create digital platforms that bring structure, clarity and delight to content heavy environments. For Zorlu PSM, one of Türkiye’s most active and diverse performing arts centers, our work focused on building a structured digital experience where users can discover events, explore the calendar, purchase loyalty memberships and navigate a rich world of culture and entertainment.
Project Overview
Zorlu PSM hosts concerts, musicals, theatre, festivals and immersive art experiences throughout the year. Their digital platform needed to reflect this richness by offering easy access to event information, schedules, ticket flows and membership products.
We were responsible for designing and developing the entire platform from the ground up, creating a modern digital experience built for high content volume and diverse user needs.
Goals
From Complex Cultural Programming to a Clear and Engaging Digital Journey
With hundreds of events across multiple stages, the challenge was to create an experience that feels structured, fast and inspiring.
We aimed to design a platform that:
- Helps users quickly discover upcoming events and performances
- Presents detailed event pages with program, cast and venue information
- Offers a clean and intuitive event calendar for weekly and monthly exploration
- Supports loyalty card purchase and membership management
- Handles large-scale content without overwhelming the user
- Provides smooth navigation across categories, venues and event types
- Reflects the vibrant identity of an arts and culture institution
The goal was to make culture accessible through a well-structured and modern digital experience.
Our Role
End-to-End Design and Development for a High-Volume Cultural Platform
Frank handled everything from early UX strategy to final deployment.
Our goals were to:
User Experience Strategy
We defined clear user journeys for event discovery, ticket exploration, membership purchase and content navigation. Each path was optimized to reduce friction and keep the focus on cultural engagement.
UX/UI Design
The visual system balances elegance and clarity. We created:
- Modular event cards
- Structured event detail layouts
- A clean and interactive calendar
- Refined navigation patterns
- Mobile-first flows for ticket browsing and membership purchase
Content Architecture
We organized large amounts of content into a predictable hierarchy, making it easier to explore genres, venues, programs and artists.
Web Development
The platform was built with performance in mind. Large images, videos and event data are delivered quickly across all devices. The loyalty card flow and membership purchase paths work seamlessly within the interface.
Responsive Design
Every screen was crafted for smooth usability on mobile, tablet and desktop, reflecting how modern audiences discover events on the go.
Why It Matters
For a cultural venue, the website is often the first interaction with the audience. A well-designed platform improves discovery, increases attendance and strengthens the brand’s connection with its community.
The new Zorlu PSM website:
- Helps users find events faster
- Makes cultural content easier to explore
- Supports membership and loyalty purchases with confidence
- Enhances mobile usability for spontaneous browsing
- Creates a strong digital identity that matches the institution’s creative energy
The result is a powerful cultural platform where users can discover, plan and engage with performances effortlessly.