Volkswagen Online Meeting Platform x Frank
Enabling Unified Digital Sales: The Volkswagen Online Meeting Platform
We design digital experiences that bring sales closer to customers without compromising on interaction quality. For Volkswagen Turkey, our focus was to build a streamlined interface that lets consumers book and hold video-meetings with sales representatives. The result is a high-usability application that turns a traditional showroom visit into a digital conversation.
Project Overview
Volkswagen Turkey wanted to offer consumers a way to connect with sales advisors online, select vehicle models, set appointments and complete discussions without needing to physically visit a showroom.
Our role was to define the digital journey and craft the visual and interaction design that supports this new mode of car-buying.
Goals
From Showroom Visits to Fast and Personal Online Meetings
Consumers are increasingly expecting fast, accessible and remote ways to engage with brands. The goal was to digitize the initial sales meeting while maintaining professionalism and ease of use.
We focused on designing a platform that:
- Allows users to select a model, choose a dealer and schedule a video meeting in a few steps
- Makes the process visible, understandable and user-friendly
- Supports mobile and desktop users with clear interface and interactions
- Builds trust through clean design, intuitive navigation and minimal friction
- Positions Volkswagen as forward-looking and digital-ready
The outcome is an online sales platform that feels personal, fast and trustworthy.
Our Role
Crafting a Design-Led Remote Sales Experience
We led the strategy and design process to deliver a platform where digital meetings feel natural and efficient.
User Journey Strategy
We mapped how users move from interest to booking to meeting, highlighting where friction could be removed and clarity increased.
UX Design
We structured the flow: model selection, dealer choice, appointment scheduling and video meeting launch. Each step was refined for simplicity and clarity.
UI Design
A modern visual system was applied to reflect the brand identity and support fast interaction. Iconography, typography, button states and form design were optimized for accessibility and ease.
Responsive Interface
Both mobile and desktop versions were designed to provide consistent experience. The booking flow performs smoothly on any device.
Why It Matters
In the automotive retail space, facilitating effortless customer interaction is a competitive advantage.
By enabling online sales meetings, Volkswagen Turkey is tapping into new consumer expectations and digital behaviors.
The online meeting platform allows:
- Customers to engage with sales advisors from anywhere
- Faster decision making without scheduling physical visits
- A modern brand experience aligned with digital first approach
- Higher customer satisfaction through simpler interaction
This design-led solution brings showroom service into the digital realm.
Want to Learn More?
Frank designs and builds digital experiences and sales platforms that help brands connect with users more effectively.
If you are exploring how to transition your sales or customer interaction model into the digital age, we would be happy to collaborate.