Privia Private Banking Web Site x Frank
Privia Private Banking Digital Experience
A complete end-to-end redesign and development of Privia’s private banking website.
Project Overview
Privia delivers premium private banking services for high-net-worth clients. Our goal was to redesign the Privia website and build a modern, clear and trustworthy digital presence aligned with the brand’s premium positioning.
Frank handled the project end-to-end — from structure and content planning to full web design and development.
Goals
Creating a Modern and Structured Web Presence for Private Banking Clients
Privia needed a website that explains its services clearly while reflecting the brand’s exclusive identity. The aim was to organise all products, card benefits, investment opportunities and lifestyle services in a clean and user-friendly structure.
The website was designed to:
- Communicate Privia’s private banking offering with clarity
- Present investment and asset management services simply
- Highlight the Privia Black card and its privileges
- Introduce lifestyle and concierge services with a refined style
- Ensure a consistent and premium visual identity
- Provide a fast, secure and reliable web experience
Our Role
End-to-End Design and Web Development
Frank carried out the entire digital process, from research and UX planning to UI design and development.
User Journey Design
We restructured the site so visitors can understand Privia’s services within a few steps. Pages were organised around themes such as private banking, investment services, card benefits and lifestyle privileges.
UX Design
We created clear layouts for:
- Private banking service overview
- Investment and asset management
- Privia Black card features
- Wealth and planning tools
- Lifestyle and concierge privileges
UI Design & Design System
The visual language reflects Privia’s premium identity through a refined color palette, elegant typography, and serene, spacious layouts. Components were designed for content sections, cards, iconography and structured navigation.
Web Development
Frank built the entire website from scratch, ensuring:
- Responsive and accessible layouts
- Fast performance
- Smooth page transitions
- Secure infrastructure suitable for financial content
- Easy expansion for future Privia services
Why It Matters
Private banking clients expect clarity, trust and exclusivity in every digital touchpoint.
The new Privia website strengthens the brand by presenting financial and lifestyle services in a structured and modern experience.
The new website:
- Makes the service offering understandable at first glance
- Organises financial and lifestyle content clearly
- Reinforces Privia’s premium positioning
- Creates a strong foundation for future digital initiatives
The result is a refined and trustworthy digital presence that supports Privia’s relationship with its clients.
Want to Learn More?
Frank designs and develops digital platforms for banking, fintech and premium service brands.
If you want to strengthen your digital presence or build a new web experience, we’re ready to collaborate.