Petrol Ofisi Corporate Website x Frank
Designing and Developing the New Petrol Ofisi Corporate Website
We design digital platforms that make information easier to access and navigate. For Petrol Ofisi, our work focused on creating a clear, organized and user-friendly corporate website that reflects the company’s extensive service network. The goal was to deliver a modern and structured digital experience built around users’ real needs.
Project Overview
Petrol Ofisi serves millions of customers across Türkiye through its wide station network, fuel solutions, products and support services.
The corporate website needed a refreshed structure and interface that present this broad ecosystem clearly while offering a smoother navigation experience for users exploring services, campaigns and station information.
We designed and developed the entire platform from end to end.
Goals
From Fragmented Information to a Clear and Accessible Corporate Website
The previous structure contained valuable content but lacked the clarity and readability that users expect.
We aimed to create a digital experience that:
- Organizes products, services and corporate content in a clear hierarchy
- Improves discoverability of campaigns, service details and support channels
- Presents station information in a simple and intuitive way
- Provides consistent usability across desktop and mobile
- Reflects the brand through clean visual design
- Supports future content growth with a flexible structure
The objective was to make everyday use easier for customers, partners and corporate audiences.
Our Role
Design and Development Working Together for a Structured Digital Platform
Frank led the full UX, UI and development process to deliver a cohesive digital experience.
Information Architecture
We reorganized content into intuitive categories so users can quickly find fuel solutions, station services, promotions and corporate information.
UX Design
User journeys were shaped to reduce friction across key actions such as exploring campaigns, checking station information, reaching support or learning about services.
UI Design
A clean and accessible visual language was created with balanced layouts, modern typography and a simple component system that improves readability.
Web Development
We built a scalable and responsive platform optimized for performance and accessibility across devices and browsers.
Content Structuring
Visual and textual content was arranged to highlight key information without overwhelming the user.
Why It Matters
For a large service organization, the corporate website is one of the most important touchpoints.
A clear and well-structured platform supports users in finding what they need quickly and strengthens trust in the brand.
The new Petrol Ofisi website:
- Improves clarity across all service and product information
- Presents campaigns and station details more effectively
- Offers a faster and more accessible experience on mobile and desktop
- Ensures consistent design and structure across the entire platform
- Provides a flexible foundation for future content and service additions
The result is a user-friendly corporate website designed with clarity and practicality in mind.
Want to Learn More?
Frank designs and develops digital platforms, corporate websites and user-centered experiences that help organizations communicate clearly.
If you want to create a more structured and accessible digital presence, we are ready to collaborate.