My Volkswagen Mobile Experience x Frank
Designing a Smarter After-Sales Experience: The Volkswagenim Mobile Application
We design mobile experiences that make essential tasks feel simple, fast and reliable. For Volkswagen Passenger Cars Turkey, our work focused on shaping a mobile application that supports every after-sales need in one place. Volkswagenim gives drivers instant access to service appointments, maintenance tracking, vehicle documents and direct communication with authorized service advisors.
Project Overview
Volkswagenim is the central digital companion for Volkswagen Passenger Car owners in Turkey. The app brings together maintenance planning, repair follow-up, service communication and useful vehicle documents in a single mobile experience.
Our role was to define the product strategy and design the entire user interface and experience with a focus on clarity, ease of use and trust.
Goals
From Service Desk Complexity to a Simple Mobile Companion
Vehicle maintenance and after-sales processes can be time-consuming and unclear. The app needed to offer a cleaner, faster and more transparent way for users to manage their service needs.
We focused on designing an experience that:
- Allows users to create service appointments quickly
- Keeps drivers informed about every stage of maintenance and repair
- Provides instant notifications and clear status updates
- Enables users to approve additional repair operations with video or photo support
- Stores invoices, documents and maintenance history in a single location
- Connects users to support, service locations and roadside assistance with ease
The goal was to make after-sales interaction smooth and stress-free.
Our Role
Designing a Mobile Experience That Puts Drivers in Control
Frank led the strategy and design process, creating a structure that makes every after-sales task intuitive.
User Journey Strategy
We mapped the complete after-sales lifecycle from booking to repair completion and shaped each step to reduce friction.
UX Design
Flows for appointments, maintenance tracking, approval steps, document viewing and support access were redesigned for clarity and minimal effort.
UI Design
A clean and functional interface was created to match Volkswagen’s visual identity. Screens were optimized for readability and quick interaction on mobile.
Feature Highlights
The design supports all core app capabilities, including:
- Scheduling maintenance and repair appointments
- Selecting date, time and preferred service advisor
- Opening a work order digitally before arriving at the service center
- Reviewing appointment history and making changes instantly
- Tracking repair status step by step
- Receiving notifications when service operations are completed
- Reviewing additional repair requests with visual explanations
- Accessing invoices and past service transactions
- Browsing genuine accessories compatible with the vehicle
- Reading the digital user manual
- Checking recommended service prices
- Following after-sales campaigns and offers
- Locating nearby authorized services
- Accessing live support and roadside assistance
Why It Matters
After-sales care is a major part of the ownership experience. A well-designed mobile application helps drivers feel more in control and less dependent on physical service visits or phone calls.
The Volkswagenim app:
- Simplifies complex service processes
- Increases transparency with real-time status updates
- Reduces waiting time through pre-created work orders
- Strengthens trust through photo and video supported approvals
- Centralizes documents and maintenance history
- Improves satisfaction by offering 24/7 support and easy service access
The result is a mobile application that brings convenience and clarity to every Volkswagen owner.
Want to Learn More?
Frank designs mobile applications, service platforms and user-centered digital experiences that help brands support their customers at every stage.
If you want to improve your after-sales ecosystem with a smarter mobile product, we are ready to collaborate.