Dogus Oto Corporate Web Site x Frank
Elevating a Premium Automotive Presence: Designing the New Doğuş Oto Corporate Website
We design digital experiences that reflect the essence of a brand. For Doğuş Oto, our focus was to reimagine their corporate website through a design-only collaboration, shaping a cleaner, more modern and premium digital experience that aligns with their multi-brand automotive identity.
Project Overview
Doğuş Oto represents several major automotive brands in Türkiye, offering sales, service and customer support across a wide network.
Our role was centered entirely on design: creating a refined visual and interaction system that improves their digital presence while maintaining consistency with the broader automotive ecosystem.
Goals
From Conventional Layouts to a Premium Digital Experience
The previous interface provided the necessary content but lacked the visual expression, clarity and premium feel expected from an automotive leader.
We set out to design a digital experience that:
- Strengthens brand perception through a modern visual language
- Improves clarity and usability across all major user journeys
- Delivers a consistent, responsive interface across devices
- Highlights services, campaigns and brand offerings with clear hierarchy
- Introduces a more premium interaction and visual storytelling approach
The goal was to turn the website into a polished, brand-aligned digital showcase.
Our Role
Design-Led Transformation
Frank focused entirely on rethinking the visual and interaction layer of the corporate website.
Brand-Aligned Visual System
We developed a design system built on clean typography, balanced layouts and a refined color structure that supports the premium automotive experience.
UX & UI Design
User journeys were shaped around key paths such as exploring brands, browsing services, viewing campaigns and contacting service points. We designed an interface that makes these actions effortless.
Responsive Interface Design
Every layout was adapted for mobile, tablet and desktop, ensuring consistent visual quality and usability across all screen sizes.
Interaction & Visual Storytelling
The homepage and key service pages were designed with strong hero visuals, structured content blocks and subtle interaction patterns that enhance the overall digital experience.
Why It Matters
In the automotive industry, design communicates trust and quality long before a customer visits a showroom.
A strong digital experience strengthens brand presence and sets expectations for the service that follows.
The redesign delivers:
- A more premium and consistent brand expression
- A clearer path for users navigating vehicles, services and campaigns
- A modern, responsive interface that feels polished on every device
- Improved engagement through visual structure and simplified flows
The result is a digital presence that reflects Doğuş Oto’s leadership in the automotive market.
Want to Learn More?
Frank creates design-driven digital experiences, corporate websites and user interfaces that help brands communicate with clarity.
If you want to explore how refined design can improve your digital presence, we’d be happy to collaborate.