AGT Corporate Web Site x Frank
Designing a Scalable Product Experience: The New AGT Corporate Website
We create digital experiences that support growth, clarity and long-term usability. For AGT, one of Türkiye’s leading manufacturers of decorative panels, flooring and interior solutions. Frank focused on transforming their corporate website into a modern, high-performance digital product with a powerful and intuitive product catalog at its core.
Project Overview
AGT serves global architects, designers, manufacturers and distributors with an extensive product portfolio.
The new corporate website needed to represent the brand’s scale while managing a large and complex product ecosystem.
Our role was to design and develop an end-to-end digital experience that makes thousands of product variations easy to browse, understand and compare.
Goals
From Product Complexity to a Clear and Searchable Digital Experience
AGT’s catalog includes multiple product categories, finishes, colors, textures and technical specifications.
The previous digital structure made it difficult for users to navigate, filter or explore the full range.
Our goals were to:
- Centralize all AGT products into a single, scalable catalog
- Introduce intuitive filtering and category navigation
- Support spec-driven searches for architects, designers and dealers
- Highlight design variations with strong product visuals
- Deliver a fast, responsive and multilingual digital experience
- Create a modern digital identity that strengthens the AGT brand
The result is a catalog-first corporate website designed for clarity and performance.
Our Role
End-to-End Design and Development
We led the entire digital transformation process, from strategy to UX/UI design, development and information architecture.
Product-Centric Experience Strategy
We studied how professionals search, filter and compare materials, shaping the structure around real user needs.
UX & UI Design
A modular design system was created to support diverse product types and large image structures. Product pages include variants, specifications, inspiration content and downloads.
Advanced Catalog Architecture
We built a multi-level catalog with:
- Dynamic filtering
- Color and texture selection
- Technical spec comparison
- Scalable data import flows
Web Development
A fast, SEO-optimized and fully responsive infrastructure supports global performance.
Content and Data Architecture
All product data was reorganized into a unified structure that is easy to maintain and expand.
Why It Matters
For a brand with a large and evolving collection, a strong digital catalog is essential. It is the primary way architects, designers and manufacturers discover and evaluate materials.
The new AGT digital experience:
- Makes product discovery significantly faster
- Improves visibility across the entire portfolio
- Offers a professional-grade browsing experience for B2B users
- Strengthens brand perception through modern design
- Provides a scalable foundation for future product growth
The platform brings clarity to a complex product ecosystem and positions AGT as a design-driven global materials brand.
Want to Learn More?
Frank designs and builds corporate websites, digital product catalogs and platform-scale experiences that help brands operate smarter.
If you want to improve your digital ecosystem with a scalable product experience, we are ready to collaborate.